JENNIE MAGANN HAYNES
PRODUCTION DESIGNER • SET DESIGN • SPATIAL ACTIVATION DESIGNER • PROP STYLIST
FACEBOOK STAGECOACH
Facebook Stagecoach
Spatial Designer
Stagecoach is an annual country music festival held in Indio, California, following the Coachella Valley Music and Arts Festival. It features performances from top country music artists across multiple stages, along with various attractions and activities. I worked with Sun-nyside up creative agency to create a spatial activation for Facebook on the festival grounds. This was my second time working with Sun-nyside up and Facebook and I couldn’t love them more.
This activation was visited by 850 people a day over the course of 3 days. Guests were brought through our space and engaged in various activities including decorating a disposable camera that they could later develop for free, selfie moments on a set designed with pieces sourced from Facebook Marketplace, guests also received and filled a branded water bottle as well as had an opportunity to interact with Nelly, Shaboozey, Alexandra Kay and various other influencers.
BTS
Formally trained as an architect, Eugenia (“Jennie”) worked for many years as an architectural designer on both modern and historically significant buildings—so she knows her way around both clean lines and a good story. That foundation in architecture and visual aesthetics still shapes everything she does today.
Her pivot into art direction for film and episodic television is where things really clicked—she fell in love with telling stories through space, texture, and the perfectly chosen object. That same eye carries into her love of antiques, vintage clothing and fashion—she’s always on the hunt for pieces with history, character, and just the right amount of charm.
These days, she calls Austin, TX home, where she lives with her husband, two daughters, two dogs, and her beloved horses (yes, it’s a full house in the best way). When she’s not creating on set, you can usually find her at the barn, happily covered in a little dust and surrounded by her animals.